Critical metrics and analytics methods for measuring mobile app success. Covers DAU/MAU, retention rate, churn, ARPU/ARPPU, LTV, CAC, ROAS, conversion rate, cohort analysis, funnel analysis, and unit economics.
How to calculate and optimize ARPU and ARPPU for mobile apps, with benchmarks by category, model comparisons, and growth strategies.
Understand user and revenue churn in mobile apps with calculation methods, churn signal identification, and proven reduction strategies.
How to perform cohort analysis for mobile apps, including acquisition, behavioral, and revenue cohorts with methods and tool recommendations.
How to measure and optimize conversion rates across mobile app funnel stages, from store listing to purchase, with benchmarks and tactics.
A guide to calculating and reducing Customer Acquisition Cost for mobile apps, with channel benchmarks and LTV/CAC ratio analysis.
Learn how to track Daily and Monthly Active Users, calculate the stickiness ratio, and use DAU/MAU benchmarks to measure engagement.
How to build, analyze, and optimize conversion funnels in mobile apps from onboarding to purchase, with practical examples and techniques.
How to calculate K-Factor for mobile apps, understand viral loop mechanics, and implement strategies that drive organic growth beyond K=1.
Master LTV calculation for mobile apps with modeling approaches, benchmark data by category, and strategies to maximize user lifetime value.
Understand Monthly and Annual Recurring Revenue for subscription mobile apps, including MRR components, growth calculations, and key benchmarks.
How to implement and improve Net Promoter Score for mobile apps with survey timing, benchmarks by category, and actionable follow-up strategies.
Master ROAS calculation for mobile app campaigns with Day-N tracking, benchmarks by channel, and strategies to improve ad spend returns.
A guide to mobile app retention rates with D1, D7, D30 benchmarks by category, calculation methods, and strategies to improve user retention.
A guide to mobile app session metrics including session length, frequency, interval, and depth, with benchmarks and improvement strategies.
Master unit economics for mobile apps including per-user profitability, contribution margin, payback period, and sustainable growth modeling.