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Marketing

15 articles

Mobile app marketing and user acquisition strategies. Covers user acquisition, attribution and MMP tools, pre-launch marketing, referral programs, social proof, influencer marketing, content marketing, and viral growth loops.

ASO Tools Comparison: Best App Store Optimization Platforms in 2026

Marketing3 min

Compare the top ASO tools including AppTweak, Sensor Tower, data.ai, and AppFollow. Features, pricing, and which tool fits your app stage.

aso-toolsapptweaksensor-towerdata-ai

App Landing Pages: Design, Copy, and Conversion Optimization

Marketing4 min

Build a high-converting landing page for your mobile app. Covers layout, copywriting, store badges, smart banners, SEO, and A/B testing tips.

landing-pageapp-websiteconversion-optimizationweb-design

App Review Management: Ratings, Responses, and Reputation Strategy

Marketing4 min

Master app review management for the App Store and Google Play. Learn review prompting, response templates, sentiment analysis, and rating recovery.

review-managementapp-ratingsuser-reviewsreputation

Attribution and MMP Platforms: Measuring What Drives App Installs

Marketing4 min

Understand mobile attribution, how MMPs like AppsFlyer and Adjust work, SKAdNetwork, Privacy Sandbox, and choosing the right MMP for your app.

attributionmmpappsflyeradjust

Build in Public: Growing Your App Through Transparent Development

Marketing4 min

Learn the build in public strategy for app marketing. Share your journey, attract early users, build community, and turn followers into customers.

build-in-publicindie-hackertransparencycommunity-building

Content Marketing for Mobile Apps: Driving Organic Growth Through Value

Marketing4 min

Build a content marketing strategy for your mobile app. Covers blogs, video, social media, SEO, and content funnels that convert readers into users.

content-marketingseoblogvideo-marketing

Cross-Promotion for Mobile Apps: Growing Your Portfolio Together

Marketing3 min

Learn cross-promotion strategies for multi-app portfolios. Covers in-app placements, ad exchanges, partnership models, and measuring cannibalization.

cross-promotionapp-portfolioin-app-adsapp-exchange

Influencer Marketing for Mobile Apps: Finding and Working With Creators

Marketing3 min

A practical guide to influencer marketing for app promotion. Learn creator tiers, pricing, outreach, contracts, and how to measure real app installs.

influencer-marketingcreatorstiktokyoutube

Pre-Launch Marketing for Mobile Apps: Build Demand Before Day One

Marketing4 min

Plan your app launch marketing from 12 weeks out. Covers landing pages, waitlists, beta testing, press outreach, and social media buildup.

pre-launchapp-launchmarketing-planwaitlist

Product Hunt Launch Strategy: Getting Featured and Winning the Day

Marketing3 min

Plan a successful Product Hunt launch for your mobile app. Covers timing, preparation, hunter selection, community engagement, and post-launch tactics.

product-huntlaunch-strategystartup-marketingcommunity

Referral Programs for Mobile Apps: Turn Users Into Growth Engines

Marketing3 min

Design and implement mobile referral programs that drive organic growth. Covers incentive models, deep linking, fraud prevention, and real examples.

referral-programsreferral-marketingviral-growthword-of-mouth

Social Proof for Mobile Apps: Psychology That Drives Downloads

Marketing3 min

Learn how to use social proof to increase app store conversions and in-app engagement. Covers ratings, testimonials, counters, and trust signals.

social-proofpsychologyconversion-optimizationratings

TikTok and Reels Marketing for Mobile Apps: Short-Form Video Strategy

Marketing4 min

Master TikTok and Instagram Reels for app promotion. Covers content formats, algorithm tips, ad types, creator partnerships, and install tracking.

tiktokreelsshort-form-videoapp-marketing

User Acquisition for Mobile Apps: Channels, Metrics, and Strategy

Marketing3 min

A complete guide to mobile user acquisition covering paid and organic channels, key metrics like CPI and ROAS, and budget strategies for 2026.

user-acquisitionuamobile-marketingcpi

Viral Loops in Mobile Apps: Engineering Organic Growth

Marketing4 min

Understand viral loops, K-factor, and cycle time. Learn how to design product features that make users naturally invite others to your app.

viral-loopsk-factorviral-coefficientorganic-growth