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    Home/Store Policies/Apple Developer and Google Play Account Setup Guide
    Store Policies4 min read

    Apple Developer and Google Play Account Setup Guide

    How to create Apple Developer and Google Play developer accounts, including costs, requirements, identity verification, and enrollment tips.

    Apple Developer and Google Play Account Setup Guide

    Table of Contents

    Apple Developer ProgramRequirementsCostEnrollment Steps (Individual)Enrollment Steps (Organization)Individual vs OrganizationGoogle Play Developer AccountRequirementsCostEnrollment StepsIdentity Verification (2026)Important Restrictions for New AccountsAccount Management TipsAppleGoogleWhat Happens If Your Account LapsesAppleGoogleRelated Topics

    Apple Developer Program

    Requirements

    To enroll in the Apple Developer Program, you need:

    • An Apple ID with two-factor authentication enabled
    • A valid government-issued photo ID
    • A credit card for the annual fee
    • For organizations: a D-U-N-S Number (free from Dun & Bradstreet)

    Cost

    • $99/year for individuals and organizations
    • $0/year for the Apple Developer Enterprise Program (organizations with 100+ employees, by invitation)

    Enrollment Steps (Individual)

    1. Go to developer.apple.com/enroll
    2. Sign in with your Apple ID
    3. Select "Individual / Sole Proprietor"
    4. Enter your legal name and address
    5. Agree to the Apple Developer Agreement
    6. Pay $99
    7. Apple verifies your identity (may take 24-48 hours)

    Enrollment Steps (Organization)

    1. Obtain a D-U-N-S Number (apply at dnb.com, free but takes up to 7 business days)
    2. Enroll at developer.apple.com/enroll
    3. Select "Company / Organization"
    4. Enter organization details matching your D-U-N-S listing
    5. A verification call from Apple will follow (they call the number listed in your D-U-N-S profile)
    6. Complete enrollment and pay $99
    7. Approval takes 1-2 weeks for organizations

    Individual vs Organization

    FeatureIndividualOrganization
    App publishingYesYes
    Team managementNoYes (multiple roles)
    Custom B2B appsNoYes
    Display nameYour legal nameCompany name
    Cost$99/year$99/year

    For most indie developers, an individual account works fine. Choose organization if you want your company name displayed on the store or need team member access.

    Google Play Developer Account

    Requirements

    • A Google account (Gmail or Workspace)
    • A valid government-issued ID for identity verification
    • A credit/debit card for the registration fee
    • For organizations: business documentation

    Cost

    • $25 one-time registration fee

    Enrollment Steps

    1. Go to play.google.com/console/signup
    2. Sign in with your Google account
    3. Choose account type: Personal or Organization
    4. Enter your developer name (this appears on the Play Store)
    5. Pay the $25 registration fee
    6. Complete identity verification

    Identity Verification (2026)

    Google has significantly tightened verification requirements:

    • Personal accounts: Government ID verification required, plus a selfie for face matching
    • Organization accounts: Business registration documents, D-U-N-S Number, and contact verification
    • Verification takes 2-7 business days
    • You must verify before you can publish any app

    Important Restrictions for New Accounts

    • Must complete closed testing (12 testers, 14 days) before production publishing
    • New personal accounts are limited in app publishing velocity
    • Some app categories (finance, health, VPN) require additional verification

    Account Management Tips

    Apple

    • Enable auto-renew to avoid losing your account (and your apps going offline)
    • Set up App Store Connect users with appropriate roles early
    • Keep your D-U-N-S information up to date if using an organization account

    Google

    • Use a dedicated Google account for your Play Console (not your personal Gmail)
    • Set up a developer page with your website, email, and physical address
    • Link your Google Ads account early if you plan to run campaigns
    • Enable two-step verification on your Google account

    What Happens If Your Account Lapses

    Apple

    • Your apps are removed from the App Store
    • Existing users keep the app but cannot re-download it
    • TestFlight builds stop working
    • You have a grace period to renew before Apple deletes everything

    Google

    • Apps remain on the store (it is a one-time fee)
    • If your account is terminated for policy violations, all apps are removed permanently
    • You cannot create a new account after termination (Google tracks this)

    Related Topics

    • Google Play Closed Testing Guide
    • App Launch Checklist
    • Apple App Review Guidelines

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